mini.jpg

MINI

A new corporate identity was developed for MINI, a stripped-back version of its brand identity that encapsulates a more contemporary aesthetic. My responsibility was to integrate this new identity into the existing platform, revamping their existing website which was dark and moody, and lightening it up to incorporate more of a lifestyle and editorial feel. Essentially transforming their original darkened down aesthetic to something that was a bit lighter, more modern and fresh.

02_mini-ipad.jpg
03_mini-configurator-ipad.jpg
04_mini-ipads-portrait.jpg
05_mini-ipad-screen.jpg
06_mini-ipads.jpg